Explore the growth questions holding your business back.

01 / 05

MORE AWARENESS, BUT NOT MORE SALES?

Getting found is the easy half.

54%

of consumers discover brands through digital channels.

Source: Hootsuite

3D render of a black megaphone beside a lime bar chart, with a glowing lime arrow curving upward against a dark background

HOW ENIGMA X HELPS:

A brand people remember at the moment of choice
Demand you can see in the pipeline
Awareness with a revenue number attached

We turn getting noticed into getting chosen.

02 / 05

EVERYONE IS USING AI. IS YOURS PAYING OFF?

Most pilots stall. Yours doesn’t have to.

78%

of businesses are experimenting with AI, but only 27% see real ROI.

Source: Deloitte

3D render of a dark cube with a glowing AI monogram, set on a lime circuit-board surface radiating fine circuit lines

HOW ENIGMA X HELPS:

Find where AI moves your numbers
Pick the tools that fit the work
Build it, connect it, and prove the number

We make AI earn its keep.

03 / 05

WHAT ARE PEOPLE REALLY SAYING ABOUT YOUR BRAND?

The conversation is happening with or without you.

93%

of consumers say online reviews influence their purchase decisions.

Source: BrightLocal

3D render of a lime magnifying glass over chat bubbles, orbited by social platform icons on a dark background

HOW ENIGMA X HELPS:

Hear the conversations that decide your reputation
Read the sentiment behind the noise
Turn what they say into what you do next

We read the room so you move first.

04 / 05

YOU KNOW SOMETHING HAS TO CHANGE. WHAT’S THE MOVE?

The hard part is not deciding to change. It’s deciding where.

70%

of change initiatives fail due to unclear strategy and lack of alignment.

Source: McKinsey

Neon lime bracketed X monogram glowing in a stormy sky above a dark valley, with a lime path winding toward the horizon

HOW ENIGMA X HELPS:

See exactly where you stand
Decide what actually matters
Leave with a roadmap, not a deck

05 / 05

WE DON’T WORK LIKE TRADITIONAL AGENCIES.

We’re built for growth, not for retainers.

A common issue brands face

Overpaying for services you don’t fully use.

67%

of CMOs say wasted spend on services they don’t fully use is one of their biggest challenges.

Source: Gartner

3D render of a dark monolithic cube cracking open and releasing a stream of small lime cubes along orbital arcs

HOW ENIGMA X HELPS:

The right expertise
Exactly when you need it
Pay only for what you use
Growth, not busywork

You only pay for what you need.

Why Enigma X

Senior expertise. None of the overhead.

We solve growth gaps. We don’t sell services. Senior specialists matched to the gap in front of you, without paying for two floors of people you will never meet.

No rigid retainers

Start when it matters. Stop when the job is done.

Senior expertise on demand

The people you meet are the people doing the work.

Measured on your growth, not our hours

We report against the number we set together.

Capabilities

One growth objective. The right expertise.

Use one capability or connect several. Either way, we build the team around the outcome.

Growth & Business Strategy

Positioning, customer journeys, transformation and go-to-market.

Media & Demand Generation

Paid media, lead generation, optimisation and conversion.

Creative & Brand Experience

Campaign ideas, content, AI creative and activation.

Data & Growth Intelligence

Dashboards, audience insights, measurement and forecasting.

Growth Objective

Search & Emerging Growth

SEO, AEO, GEO, automation and AI-enabled solutions.

PR & Earned Influence

PR strategy, media relations, thought leadership and reputation management.

AI-Powered Creative

Rapid concepts, scalable adaptations, personalisation, testing and optimisation.

Brand Activation

Launches, events, retail, community engagement and measurable participation.

Growth Objective

Growth & Business Strategy

Positioning, customer journeys, transformation and go-to-market.

Media & Demand Generation

Paid media, lead generation, optimisation and conversion.

Creative & Brand Experience

Campaign ideas, content, AI creative and activation.

Data & Growth Intelligence

Dashboards, audience insights, measurement and forecasting.

Search & Emerging Growth

SEO, AEO, GEO, automation and AI-enabled solutions.

PR & Earned Influence

PR strategy, media relations, thought leadership and reputation management.

AI-Powered Creative

Rapid concepts, scalable adaptations, personalisation, testing and optimisation.

Brand Activation

Launches, events, retail, community engagement and measurable participation.

How It Works

How it connects

Name the problem

The business gap, and the number that proves it moved.
Get found, get trusted

Search, AI answers and PR working as one.
Turn attention into demand

Creative, media and activation, pointed at pipeline.
Measure and move

Read the numbers often enough to change them.

One challenge. The right expertise around it. A solution shaped by the outcome, not the org chart.

revenue growth delivered on brands we have scaled

1st

of-its-kind CGI/VFX campaign in Malaysia's alcohol category

60%

category market share built for a national FMCG leader

100+

combined years of senior leadership

Team

Senior expertise. Direct access.

Gillian Chan-Lowe

Chief Operating Officer / Managing Partner

Bio

TURNING MARKETING. INTO GROWTH.

With over 20 years of experience across digital, brand, media and commercial leadership. Gillian has led regional and global portfolios that drive measurable business growth through the integration of brand, performance, data and commerce.

Recognized among the Top 5 People to Watch in Southeast Asia, she scaled brands by up to 4X revenue and delivered multi-million-ringgit business growth. As Managing Partner of Enigma X, she leads the agency’s growth strategy, operations and client success initiatives in an increasingly algorithm-driven world.
Nor Amanah

VP, Growth & Strategy

Bio

CONNECTING PEOPLE. CREATING POSSIBILITIES.

Nor brings a unique blend of strategic thinking, commercial experience and relationship-building, shaped by a career spanning communications, advertising, marketing and business development across three markets.

At Enigma X, she focuses on identifying opportunities and turning them into sustainable business growth. Drawing on over 25 years of experience, Nor connects the right people, ideas and strategies to build partnerships, open new doors and create meaningful opportunities for brands.
Amiey Said

Head of Media & Planning

Bio

CONNECTING INSIGHTS. DRIVING RESULTS.

With nearly three decades of experience in media, communications and strategic planning, Amiey has led integrated campaigns across government, GLC, local and international brands. She specializes in consumer insights, media strategy and connected planning that drive measurable business results.

Her work has been recognized with a Gold Award at the Marketing Excellence Awards 2024 for the Hong Kong Tourism Board campaign and a Special Mention in Client Centricity at the Northstar Individual Awards.
Sharon Gomes

HR and Operations - Consultant

Bio

Sharon Gomes is an experienced People and Operations consultant with over a decade of expertise across talent management, organisational development, employee engagement and operational excellence.

At Enigma X, Sharon provides strategic advisory and consultancy support across people, culture and organisational development, helping the business build the right structures, processes and talent practices to support its growth.

With a strong people-first approach, she brings an experienced and practical perspective to building high-performing teams, strengthening workplace culture and creating environments where both people and businesses can thrive.

Her counsel supports Enigma X as it continues to evolve, ensuring the organisation remains agile, collaborative and equipped for sustainable growth.
Simon Bush

Digital Strategy & Performance Lead

Bio

UNLOCKING DATA. ACCELERATING GROWTH.

A digital growth specialist with expertise spanning performance marketing, media strategy, e-commerce and business intelligence. Simon has led integrated campaigns and managed significant media investments for brands including PETRONAS, Maybank, Carlsberg, Sports Toto, Wen Ken and XCL Education, helping organizations turn marketing data into measurable business growth.

Recognized as the only Malaysian recipient of the Northstar Global Award for Customer Centricity, Simon also contributed to the MSA Bronze Award-winning Somersby campaign, reflecting his ability to combine strategic thinking, data intelligence and commercial results.